Super Bowl Commercials Quiz

What is the 'Taylor Swift Effect' on Super Bowl LVIII?

• Increased ticket prices

• Decreased viewership due to Taylor Swift's influence

• Increased viewership due to Taylor Swift's influence

• No impact on viewership

What is the purpose of teasing a commercial ahead of the Super Bowl?

• To test the commercial's effectiveness

• To increase expectations and get the attention of the viewer

• To decrease viewership and surprise the audience

• To save money on advertising

What was the reaction to Dove's commercial about self-esteem in girls during the Super Bowl?

• Mixed reactions with some acknowledging the importance of the topic

• Universal praise and acceptance

• Complete rejection and criticism

• No impact on viewers

What is the potential impact of the Taylor Swift-Kelce romance on Super Bowl commercials?

• No impact on brands or consumer reaction

• Brands may play off the romance if they share the same values as Taylor Swift

• Brands will avoid any mention of the romance to prevent negative consumer reaction

• Brands will definitely capitalize on the romance for positive consumer reaction

What is the main goal of airing a teaser for a Super Bowl commercial?

• To test the commercial's effectiveness

• To surprise the audience with the full commercial

• To increase expectations and continue the conversation over social media

• To save money on advertising costs

What is the focus of Dove's commercial during the Super Bowl?

• No specific focus

• Self-esteem in young girls and the importance of body positivity

• Promotion of beauty products

• Encouraging girls to quit sports at a young age

What is the expected impact of the 'Taylor Swift Effect' on Super Bowl LVIII?

• Increased viewership and ad spending

• Decreased viewership and ad spending

• No impact on viewership or ad spending

• Increased ticket prices

What is the reaction of viewers to Dove's initial commercial about self-esteem in girls during the Super Bowl?

• Complete rejection and criticism

• No impact on viewers

• Mixed reactions with some acknowledging the importance of the topic

• Universal praise and acceptance

What is the main reason for brands to air teasers of their Super Bowl commercials on social media?

• To test the commercial's effectiveness

• To increase expectations and get the attention of the viewer

• To decrease viewership and surprise the audience

• To save money on advertising

What is the potential impact of the Taylor Swift-Kelce romance on Super Bowl commercials?

• No impact on brands or consumer reaction

• Brands will avoid any mention of the romance to prevent negative consumer reaction

• Brands will definitely capitalize on the romance for positive consumer reaction

• Brands may play off the romance if they share the same values as Taylor Swift