Integrated Marketing Mix

A discount supermarket, such as Aldi, is most likely to place an emphasis upon which of the following elements of the marketing mix?

• Product

• Price

• Place

• Promotion

Differentiation, Positioning and Branding are all related to  

• Place
• Promotion
• Price
• Product

The four elements that make up the marketing mix are:

• price, product, place, purchasing
• product, place, purchasing, distribution
• product, distribution, purchasing, & price
• product, place, price, and promotion

In the marketing mix, ‘place’ is concerned with:

• channels of distribution
• location of manufacturing activity
• niche marketing
• mass marketing

To create a customer awareness, to arouse customer interest, to educate customers as they evaluate their buying choices, and to close the sale and deliver the products are attributed to this particular marketing mix.

• Product

• People

• Positioning

• Price

What is a target audience?

• The people the business want to sell to

• The people the business does not want to sell to

• The people the business want to work for them

• A and C

• None of the above

An item that is built or produced to satisfy the needs of a certain group of people.

• Place

• Process

• Promotion

• Price

• Product

Which of the Boston Matrix categories are being described here: A fast growing market leader.

• Star

• Cash Cow

• Problem Child/Question Mark

• Dog

Which of the Boston Matrix categories are being described here: a business unit that generates more cash than it needs to maintain its market share.

• Star

• Cash Cow

• Problem Child/Question Mark

• Dog

Which of the Boston Matrix categories are being described here: a business unit that shows rapid growth but poor profit margins.

• Star

• Cash Cow

• Problem Child/Question Mark

• Dog