Advertising Techniques Quiz

What is the purpose of using slogans and jingles in advertisements?

• To provide detailed product information

• To ensure the brand is memorable to people

• To compare the brand with competitors

• To offer discounts and sales

How can scaling be used in advertisements?

• To show the actual size of the product

• To make the product appear larger than life

• To display the price of the product

• To show the product in use

What is the effect of using slow or fast motion in video advertisements?

• It helps in reducing the advertisement cost

• It changes the color scheme of the advertisement

• It manipulates the audience's focus on certain aspects of the advertisement

• It increases the length of the advertisement

What is the role of humor in commercials according to the text?

• To provide statistical data about the product

• To make people laugh and remember the commercial

• To explain the technical aspects of the product

• To show celebrity endorsements

What does the term "salience" refer to in the context of advertising?

• The background music used in the advertisement

• The clarity of the product's image

• Making something in the advertisement more important than the rest

• The duration of the advertisement

What is "omission" in the context of advertising techniques?

• Adding extra features to the product

• Leaving out something that should be relevant to the advertisement

• Emphasizing the product's price

• Using a celebrity to endorse the product

What are "weasel words" in advertising?

• Words that clearly describe the product's benefits

• Words that make a claim without guaranteeing it

• Technical terms used to describe the product

• Words that compare the product to its competitors

What does the bandwagon phenomenon in advertising aim to trigger in specific people?

• A sense of belonging to a desirable group

• A desire for new technological advancements

• A feeling of nostalgia for past products

• An interest in environmentally friendly products

Which of the following is a technique used in advertising to make a product seem more trustworthy or relatable?

• Using a celebrity figure for endorsement

• Offering a scientific explanation of the product

• Presenting statistical data about product efficiency

• Comparing the product to competitor brands

What is the association technique in advertising?

• Linking the product to a well-known historical event

• Presenting the product as related to something it doesn't have a direct connection to

• Demonstrating the product's superiority over competitors

• Providing endorsements from industry experts