Product Concepts Quiz
Authored by hris2fly hris2fly
Business
University
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13 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the main purpose of branding?
To contain and protect products
To distinguish products from competitors
To facilitate recycling and reduce environmental damage
To promote products
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the function of an express warranty?
To facilitate storage, use, and convenience of products
To provide a written guarantee regarding the condition of the product
To guarantee that the product is fit for the purpose for which it was sold
To protect the buyer and give essential information about the product
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the purpose of a universal product code?
To promote products
To track products and prepare records of customer purchases
To contain and protect products
To facilitate recycling and reduce environmental damage
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the difference between a manufacturer's brand and a private brand?
A manufacturer's brand is owned by a wholesaler or retailer, while a private brand is the brand name of a manufacturer
A manufacturer's brand is a brand name of a manufacturer, while a private brand is a brand name owned by a wholesaler or retailer
A manufacturer's brand is a brand manufactured by a third party for an exclusive retailer, while a private brand is a brand name of a manufacturer
A manufacturer's brand is a brand name owned by a manufacturer, while a private brand is a brand name owned by a wholesaler or retailer
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the main purpose of packaging?
To facilitate recycling and reduce environmental damage
To promote products
To contain and protect products
To facilitate storage, use, and convenience of products
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the function of informational labeling on a product?
To protect the buyer and give essential information about the product
To guarantee that the product is fit for the purpose for which it was sold
To provide a written guarantee regarding the condition of the product
To help consumers make proper product selections and lower their cognitive dissonance after the purchase
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the purpose of co-branding?
To place two or more brand names on a product or its package
To guarantee that the product is fit for the purpose for which it was sold
To distinguish products from competitors
To facilitate storage, use, and convenience of products
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