Global marketing & SCM

____ is the flow of products, services, finances, and information that passes through a set of entities from a source to the customer.

• Logistic engineering

• Market orientation

• Supply chain

• Product chain

_____ divides consumers based on purchasing behavior.

____ refers to the expenditures a customer is willing to pay for a product.

• Total cost

• Price

• Total cost of ownership

• Price elasticity

_____ refers to all the communications that marketers insert into the marketplace.

Which of the following is one of the four Ps in the marketing mix?

• Perfection

• Promotion

• Power

• Perception

Technically, place in the four Ps of marketing is also often referred to as the _____.

• production channel

• vertical channel

• distribution channel

• traditional channel

Which of the following must be practiced to avoid blunders in international marketing?

• Encourage ethnocentrism

• Encourage the pushy salesman approach

• Be susceptible to nationalistic feelings of local consumers, employees, and governments

• Save back-translation cost