Understanding Ethos, Logos, and Pathos

During a presidential campaign, how does a candidate use ethos effectively?

• The candidate uses ethos by focusing solely on logical arguments and statistics to win over the audience.

• By appealing to the audience's emotions, the candidate effectively uses ethos in their speeches.

• Ethos is demonstrated by the candidate through the use of evidence and reasoning to support their policies.

• The candidate uses ethos by establishing their credibility and moral character, convincing the audience of their trustworthiness and ethical stance.

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Can you provide an example of logos in advertising?

• A Chanel perfume ad with breathtaking views of the French Riviera and a soft, romantic violin soundtrack

• A Nike ad featuring LeBron James showcasing his athletic prowess while wearing the latest sneakers

• A Volvo commercial that emphasizes the car's innovative safety features and superior crash test ratings.

• A McDonald's commercial with a catchy 'I'm lovin' it' jingle

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In a powerful speech, a community leader moves the audience to tears and inspires them to take action. What rhetorical strategy is primarily being used?

• Humorous appeal

• Intellectual appeal

• Logical reasoning

• Emotional appeal

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In a marketing meeting, the team discusses the importance of logos in their advertising campaign. What does 'logos' refer to in this context?

• The study of ancient symbols and their meanings.

• The use of logic, reason, and evidence to persuade an audience.

• A type of Greek dance.

• A form of persuasive speech that relies on emotions.

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Give an example of pathos.

• A comedy show on television featuring Kevin Hart

• A scientific research paper by Dr. Jane Goodall

• A commercial featuring sad, abandoned animals at the ASPCA to encourage donations to an animal shelter.

• A funny meme shared on social media by Ellen DeGeneres

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Which of the following is an example of ethos in action?

• Dr. Smith providing advice on healthy eating habits

• Firefighter Jones rescuing a cat from a tall tree

• Chef Brown preparing a signature dish at a renowned restaurant

• Ms. Johnson explaining complex algebra to high school students

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Give an example of a simile.

• The flowers danced like a brick wall.

• Her eyes sparkled like diamonds.

• The sun is as cold as ice.

• His voice was as smooth as sandpaper.

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Provide an example of hyperbole.

• I'm so hungry I could eat a horse.

• I'm so bored I could watch paint dry

• I'm so tired I could run a marathon

• I'm so thirsty I could swim in a river

During a nature documentary, which of the following sentences best exemplifies personification?

• The river, named Whisper, flowed gently through the Green Valley.

• The old oak tree, known as Guardian, danced in the gentle wind.

• The sun, whom the villagers called Helios, smiled down on the earth.

• The mountain, Everest, stood tall and proud above the clouds.

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Provide an example of metaphor.

• The sun is a yellow ball in the sky.

• Usain Bolt is as fast as lightning.

• The world is a stage.

• The Ferrari roared down the street like a lion.

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