Prueba diagnóstica

What is the primary goal of digital marketing?

• Increasing brand awareness

• Generating leads and sales

• Building customer loyalty

• Enhancing customer service

Which of the following is NOT a key digital marketing channel?

• Social media

• Television commercials

• Email marketing

• Search engine optimization (SEO)

Why is the buyer persona guide useful in digital marketing?

• They help in understanding target audience demographics

• They guide content creation and marketing strategies

• They assist in SEO optimization

• They analyze competitor strategies

What is the term used to describe the journey a customer takes from initial awareness to making a purchase?

• Customer journey

• Sales funnel

• Conversion path

• Buyer's cycle

What is the purpose of conducting market research in digital marketing?

• To analyze competitor strategies

• To understand consumer behavior

• To improve website design

• To measure social media ROI

What does SEO stand for?

• Social Engagement Optimization

• Search Engine Optimization

• Sales Enhancement Opportunities

• Strategic Email Outreach

Which factor is NOT considered in SEO optimization?

• Content relevancy

• Website speed

• Number of social media followers

• Backlink quality

Which social media platform is primarily focused on professional networking?

• Facebook

• Instagram

• LinkedIn

• TikTok

What is the main benefit of marketing automation in email marketing?

• Increasing email open rates

• Personalizing email content

• Reducing manual tasks

• Improving deliverability

What is the primary metric used to measure the success of a social media advertising campaign?

• Click-through rate (CTR)

• Impressions

• Engagement rate

• Conversion rate