Promotion -Marketing Communications Quiz

What is the role of marketing communications in the marketing effort?

• To inform, persuade, and remind consumers about the products and brands they sell

• To manufacture products and brands

• To conduct market research

• To handle customer complaints

What is the major goal of Integrated Marketing Communications (IMC)?

• To increase management demands for ROI in marketing efforts

• To decrease use of mass media advertising

• To send a consistent message to customers

• To diversify suppliers of advertising

Which strategy is used to communicate with end-user customers or other organizations in business-to-business marketing?

• Promotion mix strategies

• Push strategies

• Pull strategies

• Profile strategies

What is the purpose of Public Relations in marketing communications?

• To create and maintain favorable relationships between the organization and its stakeholders

• To directly sell products to end users

• To offer added value or incentives to resellers, salespeople, or consumers

• To communicate with channels

What is the primary advantage of Personal Selling in marketing communications?

• Is used to directly sell to the end user by using a tool for communication

• Is extremely cost efficient in reaching a large audience

• Is a more specific form of advertising

• Is a non personal communication in a news story form

What is the main purpose of Direct Marketing in marketing communications?

• To directly sell to the end user by using a tool for communication

• To offer added value or incentives to resellers, salespeople, or consumers

• To create and maintain favorable relationships between the organization and its stakeholders

• To communicate with channels

What is the first step in developing effective marketing communication?

• Choosing media

• Determining communication objectives

• Identifying the target audience

• Designing a message

What is the purpose of setting the promotional budget in marketing communications?

• To determine tasks needed

• To define specific objectives

• To match competition spending

• To measure results/manage IMC

What is the main purpose of message repetition in marketing communications?

• To assist sales team/dealers

• To combat competitive promotional efforts

• To create excitement and new uses

• For coverage and impact

What is the main criticism of promotion in marketing communications?

• Creating needs and materialism

• Deception

• Increase in costs & prices

• Feeling of deprivation