Distribution Channels Quiz

What is the key marketing activity that links to the 'Place' P of the extended marketing mix?

• Promotion

• Product

• Price

• Distribution

Which distribution channel involves no intermediaries or additional levels, and just involves the manufacturer and the consumer?

• Wholesaling

• Agent or broker

• Direct selling

• Retailing

Which distribution channel typically leads to lower total sales volumes and increased distribution costs per sale?

• Direct selling

• Wholesaling

• Retailing

• Multi-channel distribution

Which distribution channel involves selling products to retailers in bulk with the aim of consumers being able to purchase them from a wider range of locations?

• Direct selling

• Wholesaling

• Retailing

• Agent or broker

Which distribution channel involves wholesalers buying products from a manufacturer in very large quantities with the aim of selling them on to various retailers?

• Retailing

• Multi-channel distribution

• Direct selling

• Wholesaling

What is the term used for a manufacturer utilizing a range of distribution channels instead of just one exclusively?

• Selective distribution

• Multi-channel distribution

• Single-channel distribution

• Exclusive distribution

Which type of market that the manufacturer operates within impacts the choice of distribution channels?

• Consumer market

• Industrial market

• Reseller market

• Government market

Which famous manufacturer successfully utilizes the wholesaling distribution channel for their products?

• Mars

• Heinz

• Nike

• Samsung

Which business can be purchased directly from their website, via their retail stores and through various independent retail chains?

• Moonpig

• Apple

• Gymshark

• Boohoo

What is the main drawback of using the direct selling distribution channel?

• Increased distribution costs per sale

• Squeezed profit margins

• Lower total sales volumes

• Loss of control over which retailers will be able to purchase and sell the products