Marketing Basics Quiz - CCHS

Daniel, Evelyn, and Harper are starting a new business. What should be their primary purpose of marketing?

• To maximize profits at any cost

• To create a buzz and build relationships with potential customers

• To minimize interactions with customers

• To compete with other businesses

Ava is launching her new fashion brand. Why is it important for her to understand her target audience?

• To reach everyone in the market

• To focus solely on her fashion brand

• To tailor her brand's message and connect with the right crowd

• To ignore the interests and habits of potential customers

William is starting a new business and is working on his marketing strategy. He is focusing on his product's USP. What does USP stand for in this context?

• Unlimited Sales Potential

• Unique Selling Point

• Universal Sales Promotion

• Ultimate Service Provider

Mason, Maya, and Ava are discussing their new startup's marketing strategy. They are considering the 4 P's of marketing. Which of the following is not one of the 4 P's they should be focusing on?

• Place

• Product

• Price

• Profit

Olivia is starting a new business and wants to create a memorable brand. What should be her primary purpose?

• To create trust and loyalty among her customers

• To confuse her audience

• To deliver inconsistent promises

• To constantly change her company's identity

Ava, Benjamin, and Avery are discussing social media platforms. Benjamin is interested in creating short video content. Which platform should they suggest to Benjamin?

• Facebook

• Instagram

• TikTok

• Twitter

Emma, Elijah, and Abigail are planning a social media campaign for their school's annual fest. What should be their main goal?

• To achieve marketing and branding goals for the fest

• To create engaging content about the fest

• To post about the fest and then not interact further

• To utilize hashtags related to the fest

Kai and Charlotte are planning a marketing campaign for their startup. They are considering guerrilla marketing. What is this type of marketing known for?

• Traditional promotional approaches

• Unconventional and creative strategies

• High-cost advertising

• Conventional and expensive methods

Benjamin, a marketing manager, is planning a new campaign. Why is it important for him to track and analyze his marketing efforts?

• To avoid data-driven approaches

• To evaluate the effectiveness of his strategies

• To make uninformed decisions

• To ignore the effectiveness of his strategies

Elijah has started a new business and wants to promote it on social media. What should be his key strategy for effective social media marketing?

• Choosing platforms that his target audience doesn't use

• Creating engaging content that resonates with his audience

• Posting content and then not interacting with his audience

• Utilizing outdated hashtags that are no longer trending