Marketing Basics Quiz

What involves collecting information/data about the customer in order to make business decisions? Example - ask for zip code or phone number at check out or conducting a survey to learn more about customers

• Channel Management

• Customer Service

• Information Management (Marketing Research)

• Product Management

A goal that focuses on two elements profit and satisfied customers

• Pricing

• Customer Service

• Marketing Concept

• Marketing

A division of the market based upon where people live

• Psychographics

• Buyer Behavior

• Geographics

• Demographics

The group of customers that is identified for a specific marketing program. For example a company wants to sell healthy drinks, so they try to promote and advertise to athletes

• Customer

• Target Market

• Market Segment

• Consumer

Customers who influence the purchase of and use a product. Example a child who sees a commercial for fruit loops cereal and asks parents to buy it. They are using the product

• Seller

• Consumer

• Customer

• Buyer

Grouping potential customers based upon how often they buy and why they buy products

• Psychographics

• Buyer Behavior

• Geographics

• Demographics

Developing, promoting, and distributing products to satisfy customer needs and wants is

• Information Management

• Product Planning and Management

• Marketing Concept

• Marketing

The group of all of the potential customers or people who share similar wants and needs and who have the ability to purchase a given product

• Market Segment

• Target Market

• Customer Profile

• Market

A detailed list or description of the customer in order to better meet the needs of its specific customers

• Target Market

• Customer

• Consumer

• Customer Profile

The way the market is divided into smaller groups of potential customers

• Information Management

• Marketing Concept

• Target Marketing

• Market Segmentation