What involves collecting information/data about the customer in order to make business decisions? Example - ask for zip code or phone number at check out or conducting a survey to learn more about customers

Marketing Basics Quiz

Quiz
•
Business
•
10th Grade
•
Medium
Janice Ritchey
Used 1+ times
FREE Resource
10 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Channel Management
Customer Service
Information Management (Marketing Research)
Product Management
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A goal that focuses on two elements profit and satisfied customers
Pricing
Customer Service
Marketing Concept
Marketing
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A division of the market based upon where people live
Psychographics
Buyer Behavior
Geographics
Demographics
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The group of customers that is identified for a specific marketing program. For example a company wants to sell healthy drinks, so they try to promote and advertise to athletes
Customer
Target Market
Market Segment
Consumer
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Customers who influence the purchase of and use a product. Example a child who sees a commercial for fruit loops cereal and asks parents to buy it. They are using the product
Seller
Consumer
Customer
Buyer
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Grouping potential customers based upon how often they buy and why they buy products
Psychographics
Buyer Behavior
Geographics
Demographics
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Developing, promoting, and distributing products to satisfy customer needs and wants is
Information Management
Product Planning and Management
Marketing Concept
Marketing
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