5.1-5.3 Quiz

Name

A company that sells a variety of breads including bagels, English muffins, and cinnamon bread is meeting which of Maslow's Hierarchy of Needs?

• Esteem
• Love and Belonging
• Physiological
• Security
• Self-Actualization

An insurance company offers great health insurance coverage for a low rate. Which of Maslow's Hierarchy are they meeting?

• Esteem
• Love and Belonging
• Physiological
• Security
• Self-Actualization

Mr. Jones is set to retire in April, he begins considering what his lasting legacy will be at his current company. Which of Maslow's Hierarchy is Mr. Jones in?

• Esteem
• Love and Belonging
• Physiological
• Security
• Self-Actualization

Several years ago, Mr. Jones was hired at his company and he joined a group of coworkers that always plays basketball on Thursdays. Which of Maslow's Hierarchy best describes Mr. Jones joining the basketball group?

• Esteem
• Love and Belonging
• Physiological
• Security
• Self-Actualization

Mr. Jones was with the company for two years when his boss noticed his hard work and gave him a raise, a promotion, and a certificate of achievement. Which of Maslow's Hierarchy best describes Mr. Jones in this situation?

• Esteem
• Love and Belonging
• Physiological
• Security
• Self-Actualization

A grocery store wants to get consumers to think about the freshness of their produce. On their website they feature pictures of fresh veggies and fruit. Which method is the grocery store using?

• Reciprocity
• Verbatim Effect
• Priming
• Clustering

A pizza company wants to find out more information about how consumers view their brand. They hand out coupons for free breadsticks to try to entice consumers to take a survey. Which method is the pizza company using?

• Peer Comparison
• Decoy Effect
• Anchoring
• Reciprocity

A car commercial shows a man with his brand new luxury vehicle. His next door neighbor walks out and looks at his car that is not as luxurious and shows him as jealous of his neighbor. Which method is the car company using?

• Decoy Effect
• Peer Comparison
• Impulse Buy
• Loss Aversion

Consumers typically have a change in preference between two options when presented with a third alternative

• Decoy Effect
• Scarcity
• Loss Aversion
• Anchoring