STM Quiz 1

The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

• Marketing Management

• Marketing

• Product Management

• Marketing Department

The production and selling of goods and services are the main functions in most organizations. These functions take on the _________________ function which are essential in econonmics.

• supply and demand

• products and services

• supply and products

• goods and services

_________ ___________ refers to the department that ensures the smooth flow of marketing plans, policies, and programs that monitor all sales activities, customer services, and distribution and promotion efforts.

The marketing organization can be best described with the Cs of marketing which describe 6 aspects of the organization:

• consumer content, company , communication, competitors, cross functional contact, and community content.

• consumer behavior, company capabilities, communication, competition, cross functional contact, and community content.

• consumer content, company capabilities, communication, competition, cross functional contact, and community content.

• consumer content, company capabilities, communication, competition, cross functional agreement, and community content.

Consumers access the internet to obtain information about products and services they would like to avail. The exchange process has changed dramatically in recent years as consumers are now able to study a wide array of choices before they make the actual purchase.

A marketing organization must have a positive, long-lasting relationship with its customers because they constantly look for cues provided by the organization as they make their purchase decisions. A negative brand image results in low sales.

A marketing organization cannot work alone without the support and assistance of other departments. All departments of an organization must work together to successfully meet its target and objectives.

The real challenge for any organization is to face its strongest competitor head-on. It should know the competitor's strengths and weaknesses and determine the best way to respond.

To be at par with competitors, marketing organizations need to strengthen their capabilities in production and operations to develop and produce goods that will meet consumer needs.

• Consumer Content

• Company Capabilities

• Communication

• Community Content

The following are the Traditional approaches in Marketing except:

• PRODUCTION CONCEPT

• MARKETING CONCEPT

• PRODUCT CONCEPT

• SALES CONCEPT