DCM Mock Quiz 2

DCM Mock Quiz 2

Professional Development

30 Qs

quiz-placeholder

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DCM Mock Quiz 2

DCM Mock Quiz 2

Assessment

Quiz

Other

Professional Development

Practice Problem

Hard

Created by

Alvin Lim

Used 1+ times

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30 questions

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1.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

A set of actual and potential buyers of a product describes a

market.
target market.
customer pool.
consumer base.

2.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

A marketing audit happens in which step of the marketing process?

Marketing mix.
Implementation and control.
Developing marketing strategy.
Conducting marketing research.

3.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Media Image

The advertisement below is an example of Disney using which type of segmentation method?

Behavioural.
Demographic.
Geographic
Psychographic.

4.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Media Image

The promotional poster of Jolibee on FoodPanda is an example of a product’s

privileges.
core benefit.
actual product.
augmented product benefit.

5.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Media Image

Coca Cola started a successful camplaign that allowed consumers to personalize their coke bottles. This is an example of

email marketing.
content marketing.
social media marketing.
engaging website design.

6.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

One of the disadvantages of email marketing is that it

is data driven analysis.
allows for personalization and segmentation.
can hurt a company’s reputation and brand image if it spams frequently.
is easy to segment a firm’s users according to relevance and interest preferences.

7.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Media Image

A sponsored Redbubble mask advertisement appears on Reddit’s front page is a good example of Stage 1 of the digital marketing funnel. The goal of the advertisement is to

create awareness.
provide free product trials.
move consumers closer to making the purchase decision.
provide detail instight about their problems and the solutions.

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