Traffic Control Plan Quiz

What is the purpose of creating a Traffic Control Plan?

• To avoid using Asana and Excel for campaign planning

• To track communication to product users

• To limit the number of messages someone can receive

• To increase the number of messages sent to each segment

Which channel is used for sending messages to inactive users?

• Web Push Notifications

• In-App Messages

• SMS

• Push Notifications

What is the frequency limit for In-App Messages to inactive users?

• 3 messages per week per user

• 4 messages per week per user

• 2 messages per week per user

• 1 message per week per user

What is the purpose of Content Cards in Braze?

• To track communication to product users

• To send messages to active users

• To engage inactive users

• To deliver short form content and information

How should a request for sending communications via Braze be added to the Marketing Comms Roadmap?

• By sending the campaign link to the #lifecycle-requests channel

• By copying the request and adding it into the New Requests column

• By scheduling the campaign to launch

• By adding the request on the Lifecycle Comms Asana board

What is the responsibility of the campaign POC after the campaign results are obtained?

• To update the results in the Marketing Comms Roadmap

• To set up the conversion events during campaign set up

• To confirm if there is a conflict with segment limitations

• To schedule the campaign to launch

Which channel is used for messages that appear on a user's web browser?

• In-App Messages

• Push Notifications

• SMS

• Web Push Notifications

What is the purpose of Push Notifications?

• To engage active users

• To track communication to product users

• To send messages to inactive users

• To deliver short form content and information

What is the frequency limit for Email messages?

• 2 messages per week per user

• 1 message per week per user

• 3 messages per week per user

• 4 messages per week per user

What should be done if assistance is needed in building a campaign from scratch?

• Copy the request and add it into the New Requests column

• Send the campaign link to the #lifecycle-requests channel

• Add a task into the Lifecycle Comms Asana board

• Schedule the campaign to launch