Customer Relationship Management Quiz
Authored by Cody Qian
Business
University
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15 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the aim of this module?
To teach students about product orientation in marketing and corporate strategy.
To discuss the history of new media and technologies in marketing.
To analyze the impact of globalization on customer relationship management.
To familiarize students with the key principles and practices of customer relationship management.
2.
MULTIPLE SELECT QUESTION
30 sec • 1 pt
What are the expected learning outcomes of this module?
To understand the principles of financial management in organizations.
To explain the basic concepts and techniques of customer relationship management (CRM).
To discuss and apply CRM principles and technologies in relevant organizations to better serve the customers.
To analyze CRM decisions in relevant industry(ies) and provide viable recommendations.
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the percentage contribution of the test to the overall module assessment?
40%
30%
20%
10%
4.
MULTIPLE SELECT QUESTION
30 sec • 1 pt
Which textbook is recommended for this module?
Marketing Management: Principles and Practices
Artificial Intelligence in Customer Service: An Introduction to the Next Frontier to Personalized Engagement
Financial Accounting: A Managerial Perspective
Customer Relationship Management: Concepts and Technologies
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the topic of the lecture on Feb 19th?
Understanding Customer Relationship
Strategic CRM
Operational CRM
Artificial Intelligence in Customer Service
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the date of the test?
Apr 8 (Mon)
Mar 11 (Mon)
Apr 1 (Mon)
Feb 12 (Mon)
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the topic of the lecture on Mar 25th?
Introduction to AI and Customer Services
Lecture by Ivan
Artificial Intelligence in Customer Service
Course Review
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