PUB10001 Quiz - Week 3

PUB10001 Quiz - Week 3

University

10 Qs

quiz-placeholder

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PUB10001 Quiz - Week 3

PUB10001 Quiz - Week 3

Assessment

Quiz

Journalism

University

Medium

Created by

lanchi nguyen

Used 3+ times

FREE Resource

10 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The best approach to planning in Public Relations is

monitoring and mirroring the competition

strategic and systematic

cost-effective and participatory

symmetrical and feedback-based

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The first part of planning is always

developing a clear understanding of the situation

developing strategies and tactics

setting objectives

creating a calendar/timetable

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Problem/Opportunity statement belongs to...

Research

Goal/Objectives

Key Message

Target Publics

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

After which step(s) can we proceed with 'Tactics' in Public Relations planning?

Target Audiences, Goal/Objectives, Situation Analysis, Evaluation

Target Audiences, Key Message, Evaluation

Situation Analysis, Target Publics, Goal/Objectives, Key Message

Research, Target Publics, Goal/Objectives

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which one describes methods of 'Qualitative Research'?

Interviews, Focus group

Textual Analysis, Ethnography

Surveys, Experimental designs

A & B

6.

FILL IN THE BLANK QUESTION

1 min • 1 pt

Barcelona Declaration of Research Principles states that: "Advertising value equivalencies.....the value of public relations."

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Ways to segment publics?

Geographics, Demographics, Psychographics

Group Membership, Media Consumption, Overt/Covert Power

Role in the decision-making process

All of the above

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