The best approach to planning in Public Relations is

PUB10001 Quiz - Week 3

Quiz
•
Journalism
•
University
•
Medium
lanchi nguyen
Used 3+ times
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10 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
monitoring and mirroring the competition
strategic and systematic
cost-effective and participatory
symmetrical and feedback-based
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The first part of planning is always
developing a clear understanding of the situation
developing strategies and tactics
setting objectives
creating a calendar/timetable
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Problem/Opportunity statement belongs to...
Research
Goal/Objectives
Key Message
Target Publics
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
After which step(s) can we proceed with 'Tactics' in Public Relations planning?
Target Audiences, Goal/Objectives, Situation Analysis, Evaluation
Target Audiences, Key Message, Evaluation
Situation Analysis, Target Publics, Goal/Objectives, Key Message
Research, Target Publics, Goal/Objectives
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which one describes methods of 'Qualitative Research'?
Interviews, Focus group
Textual Analysis, Ethnography
Surveys, Experimental designs
A & B
6.
FILL IN THE BLANK QUESTION
1 min • 1 pt
Barcelona Declaration of Research Principles states that: "Advertising value equivalencies.....the value of public relations."
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Ways to segment publics?
Geographics, Demographics, Psychographics
Group Membership, Media Consumption, Overt/Covert Power
Role in the decision-making process
All of the above
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