Hospitality & Tourism Test 1 2/2

Which of the following types of hospitality and tourism information is most likely to be found in an online

database:

• Customer reviews for a specific hotel

• Industry market trends

• Competitors' sales data

• A restaurant's customer demographics

Answer explanation

Industry market trends. Online databases are sources of scholarly research such as journal and news

articles related to a particular topic—in this case, hospitality and tourism. In an online database, you

might find information such as industry market trends. Customer reviews for a specific hotel, competitors'

sales data, and a restaurant's customer demographics might be found online but would not necessarily

be found in an online database.

SOURCE: NF:286 Obtain hospitality and tourism information from online sources (e.g., search engines,

online databases, blogs, forums, listservs, web analytics, social media, geolocation services)

SOURCE: EBSCO. (2021). Hospitality & tourism index. Retrieved September 17, 2021, from

https://www.ebsco.com/products/research-databases/hospitality-tourism-index

A resort recently added a state-of-the-art gym, healthy dining options, and an on-staff personal trainer.

These actions are examples of

• dealing with economic impact.

• responding to guests' lifestyle trends.

• avoiding regulatory penalties.

• becoming a globalized business.

Answer explanation

Responding to guests' lifestyle trends. Lifestyle trends are changes in the way people live their lives. One

example of a lifestyle trend is fitness and health. Hospitality businesses should track and respond to

lifestyle trends, such as the resort adding a state-of-the-art gym, healthy dining, and a personal trainer.

This example is not related to economic impact, regulatory penalties, or becoming a globalized business.

SOURCE: NF:287 Track environmental changes that impact hospitality and tourism (e.g., technological

changes, guest trends, economic changes, regulatory changes)

SOURCE: Lumen Learning. (n.d.). Consumer lifestyle factors. Retrieved September 17, 2021, from

https://courses.lumenlearning.com/wm-retailmanagement/chapter/consumer-lifestyle-factors/

Which of the following pieces of data would be most helpful to a restaurant that wants to increase sales:

• Twenty percent of customers pay with cash instead of credit cards.

• Customers with reservations spend 25% more than other customers.

• Customers with reservations tip waitstaff 8% more than other customers do.

• Thirty percent of customers dining with small children order split plates.

Answer explanation

B

Customers with reservations spend 25% more than other customers. Understanding the relationship

between making reservations and spending can help a restaurant focus its sales and promotional efforts

on dinner reservations in order to increase sales. Since the tipping of waitstaff, split plates, and payment

methods do not increase sales, these data are less helpful.

SOURCE: NF:288 Monitor hospitality and tourism sales data

SOURCE: Andrews, R. (2021, July 14). How restaurants are using data and analytics to increase

profits. Retrieved September 17, 2021, from https://restaurant.eatapp.co/blog/restaurant-

data-and-analytics-increase-revenue

Which of the following is an example of a way that a company can use descriptive statistics to make

business decisions:

• A hotel owner analyzes customer reviews to determine which manager deserves a promotion.

• An airline determines the average number of empty seats to know whether to cancel a flight.

• A restauranteur studies environmental reports when choosing a city for their new restaurant.

• A travel website analyzes competitors' prices to determine its own pricing strategies.

Answer explanation

53. B

An airline determines the average number of empty seats to know whether to cancel a flight. Descriptive

statistics are used to describe basic features of data in a study. An example of a descriptive statistic is

average, or mean. Mean can be used to make a business decision such as whether to cancel a flight.

There is no indication that the customer reviews, environmental reports, or competitors' prices include

descriptive statistics.

SOURCE: NF:236 Explain the use of descriptive statistics in business decision making

SOURCE: Hayes, A. (2021, August 3). Descriptive statistics. Retrieved September 17, 2021, from

https://www.investopedia.com/terms/d/descriptive_statistics.asp

Stella works for a cruise line, and she is recommending that the owners add another Alaskan cruise to

the yearly schedule. She wants to demonstrate how sales of Alaskan cruises have risen over the past

several years. What kind of chart should Stella use to demonstrate this?

• Scatter

• Pie

• Column

• Histogram

Answer explanation

C

Column. A column chart shows the differences in individual values vertically. It is useful to show the

difference between values in different time periods, such as the rising sales of Alaskan cruises over time.

Pie charts show the proportion of each segment to the whole. They are not useful for showing rising

sales over time. A scatter chart is used when showing relationships and correlations between variables,

rather than rising sales over time. A histogram is used to show frequency distribution, not rising sales

over time.

SOURCE: NF:289 Display hospitality and tourism data in charts/graphs or in tables

SOURCE: Metwalli, S. (2020, September 7). Data visualization 101: How to choose a chart type.

Retrieved September 17, 2021, from https://towardsdatascience.com/data-visualization-101-

how-to-choose-a-chart-type-9b8830e558d6

Before building a media presentation, you should first plan the text and illustrations for the presentation

by

• planning slide transitions.

• developing a schedule.

• creating the needed slides.

• creating a storyboard.

Answer explanation

D

Creating a storyboard. Creating a storyboard helps you plan the text and illustrations for a presentation

and plan the work that will need to be done to create the presentation. Developing a schedule can help

with the planning of the work but does not help plan the actual content. Creating the needed slides and

planning the slide transitions can only be done after a plan for the content is developed.

SOURCE: NF:290 Prepare and use presentation software to aid in making oral reports

SOURCE: Vyond. (2021, January 11). What is a storyboard and why do you need one? Retrieved

September 17, 2021, from https://www.vyond.com/resources/what-is-a-storyboard-and-why-

do-you-need-one/

Trends indicate a rise in the number of people who like to bring their dogs with them on vacation. To

accommodate this travel trend, there are an increasing number of

• boutique pet stores

• residential dog parks

• all-inclusive resorts

• pet-friendly hotels

Answer explanation

D

Pet-friendly hotels. Because many people consider pets to be important members of their families, they

often prefer to travel with them. Many hotel chains and destination rental properties are beginning to

provide pet-friendly accommodations. Some boutique hotels even provide special services to pamper

pets such as grooming, spa, and walking services. Many communities are opening dog parks, which tend

to attract local residents who need a place for their pets to exercise rather than travelers. All-inclusive

resorts are those in which food and beverages are included in the price of the guest's stay. All-inclusive

resorts may or may not allow pets on the property.

SOURCE: NF:048 Describe current issues and trends in the hospitality and tourism industry

SOURCE: Social Tables. (n.d.). Why pet-friendly hotels are winning over new customers. Retrieved

September 17, 2021, from https://www.socialtables.com/blog/hospitality/pet-friendly-hotels/

A hotel guest gives the front desk clerk a credit card to guarantee payment for a room. The clerk uses a

credit authorization service to

• make a reservation for the guest at the hotel restaurant.

• charge the cost of the entire stay with an additional $100 for room service.

• determine if the guest has enough available credit to pay for the room.

• create a voucher for the guest that includes the guest's information.

Answer explanation

C

Determine if the guest has enough available credit to pay for the room. Upon check-in, if the guest is

paying with a credit card, the clerk will use the information on the credit card to verify that the guest has

enough available credit to pay for the room for the entire stay. Even if the guest would prefer to have their

credit card charged in advance of their stay, the hotel would not charge the guest for any room service

until that service has been ordered by the guest. The clerk would not need any credit card information to

make a reservation at the hotel restaurant. Any voucher created at the front desk would not require the

addition of any credit card information.

SOURCE: NF:060 Explain ways that technology impacts the hospitality and tourism industry

SOURCE: Warehouse Hotel. (2021, June 24). Everything you need to know about a hotel's credit card

hold. Retrieved September 17, 2021, from

https://www.warehousehotel.com/manheim/blog/everything-about-hotel-credit-card-holds

Every time a customer pays with a credit card, the employees at Windsor Bar and Grille ask to see

identification to

• encourage cash payments.

• prevent fraud.

• know whom to charge.

• comply with the law.

Answer explanation

B

Prevent fraud. It is important for businesses to prevent and avoid credit card fraud. One way to do so is to

compare customers' credit cards to their identification. This ensures that the cards they are using belong

to them. Asking to see identification does not encourage cash payments. The employees should know

whom to charge without needing to see identification. There is no law that requires employees to see

identification when customers pay with credit cards.

SOURCE: OP:653 Identify credit card fraud prevention methods

SOURCE: International Bancard. (2017, March 25). 6 easy ways your business can avoid credit card

fraud. Retrieved September 17, 2021, from https://startupnation.com/manage-your-

business/avoid-credit-card-fraud/

Before his project begins, Walker decides that he needs to check in with his project team once a day to

see what they have accomplished. Walker is

• making changes/corrections

• communicating with stakeholders

• deciding what to monitor

• gathering data

Answer explanation

C

Deciding what to monitor. Walker is selecting the specific criteria he wants to monitor during the course of

his project and when he will monitor them. This is the first step to monitoring projects and taking

corrective actions. Walker is not making changes/corrections, gathering data, or communicating with

stakeholders.

SOURCE: OP:520 Monitor projects and take corrective actions

SOURCE: LAP-OP-520—Check Your (Project) Pulse (Monitoring Projects and Taking Corrective

Actions)