A company's competitive strategy

SCM C2

Quiz
•
Business
•
3rd Grade
•
Hard
Nguyễn Mai
FREE Resource
44 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
defines the set of customer needs that it seeks to satisfy through its products and services.
specifies the portfolio of new products that it will try to develop
specifies how the market will be segmented and how the product will be positioned, priced, and promoted.
determines the nature of procurement and transportation of materials as well as manufacture and distribution of the product.
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A company's product development strategy
defines the set of customer needs that it seeks to satisfy through its products and services.
specifies the portfolio of new products that it will try to develop
specifies how the market will be segmented and how the product will be positioned, priced, and promoted.
determines the nature of procurement and transportation of materials as well as manufacture and distribution of the product.
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A company's marketing and sales strategy
defines the set of customer needs that it seeks to satisfy through its products and services.
specifies the portfolio of new products that it will try to develop
specifies how the market will be segmented and how the product will be positioned, priced, and promoted
determines the nature of procurement and transportation of materials as well as manufacture and distribution of the product.
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A company's supply chain strategy
defines the set of customer needs that it seeks to satisfy through its products and services.
specifies the portfolio of new products that it will try to develop.
specifies how the market will be segmented and how the product will be positioned, priced, and promoted.
determines the nature of procurement and transportation of materials as well as manufacture and distribution of the product.
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following determines the nature of procurement of raw materials, transportation of materials to and from the company, manufacture of the product or operation to provide the service, and distribution of the product to the customer along with follow-up service?
Competitive strategy
Product development strategy
Marketing and sales strategy
Supply chain strategy
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following defines the set of customer needs that a company seeks to satisfy through its products and services?
Competitive strategy
Product development strategy
Marketing and sales strategy
Supply chain strategy
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following specifies the portfolio of new products that a company will try to develop?
Competitive strategy
Product development strategy
Marketing and sales strategy
Supply chain strategy
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