SCM C2

A company's competitive strategy

• defines the set of customer needs that it seeks to satisfy through its products and services.

• specifies the portfolio of new products that it will try to develop

• specifies how the market will be segmented and how the product will be positioned, priced, and promoted.

• determines the nature of procurement and transportation of materials as well as manufacture and distribution of the product.

A company's product development strategy

• defines the set of customer needs that it seeks to satisfy through its products and services.

• specifies the portfolio of new products that it will try to develop

• specifies how the market will be segmented and how the product will be positioned, priced, and promoted.

• determines the nature of procurement and transportation of materials as well as manufacture and distribution of the product.

A company's marketing and sales strategy

• defines the set of customer needs that it seeks to satisfy through its products and services.

• specifies the portfolio of new products that it will try to develop

• specifies how the market will be segmented and how the product will be positioned, priced, and promoted

• determines the nature of procurement and transportation of materials as well as manufacture and distribution of the product.

A company's supply chain strategy

• defines the set of customer needs that it seeks to satisfy through its products and services.

• specifies the portfolio of new products that it will try to develop.

• specifies how the market will be segmented and how the product will be positioned, priced, and promoted.

• determines the nature of procurement and transportation of materials as well as manufacture and distribution of the product.

Which of the following determines the nature of procurement of raw materials, transportation of materials to and from the company, manufacture of the product or operation to provide the service, and distribution of the product to the customer along with follow-up service?

• Competitive strategy

• Product development strategy

• Marketing and sales strategy

• Supply chain strategy

Which of the following defines the set of customer needs that a company seeks to satisfy through its products and services?

• Competitive strategy

• Product development strategy

• Marketing and sales strategy

• Supply chain strategy

Which of the following specifies the portfolio of new products that a company will try to develop?

• Competitive strategy

• Product development strategy

• Marketing and sales strategy

• Supply chain strategy

A supply chain strategy involves decisions regarding

• inventory

• transportation.

• operating facilities

• information flows

• all of the above

A supply chain strategy involves decisions regarding all of the following except

• inventory

• transportation.

• new product development.

• operating facilities.

Which of the following is not a key to the success or failure of a company?

• The competitive strategy and all functional strategies must fit together to form a coordinated overall strategy

• The competitive strategy and all functional strategies operate independently of each other.

• The different functions in a company must appropriately structure their processes and resources to be able to execute strategies successfully.

• Each functional strategy must support other functional strategies and help a firm reach its competitive strategy goal.