SCM C2

SCM C2

3rd Grade

44 Qs

quiz-placeholder

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SCM C2

SCM C2

Assessment

Quiz

Business

3rd Grade

Hard

Created by

Nguyễn Mai

FREE Resource

44 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A company's competitive strategy

defines the set of customer needs that it seeks to satisfy through its products and services.

specifies the portfolio of new products that it will try to develop

specifies how the market will be segmented and how the product will be positioned, priced, and promoted.

determines the nature of procurement and transportation of materials as well as manufacture and distribution of the product.

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A company's product development strategy

defines the set of customer needs that it seeks to satisfy through its products and services.

specifies the portfolio of new products that it will try to develop

specifies how the market will be segmented and how the product will be positioned, priced, and promoted.

determines the nature of procurement and transportation of materials as well as manufacture and distribution of the product.

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A company's marketing and sales strategy

defines the set of customer needs that it seeks to satisfy through its products and services.

specifies the portfolio of new products that it will try to develop

specifies how the market will be segmented and how the product will be positioned, priced, and promoted

determines the nature of procurement and transportation of materials as well as manufacture and distribution of the product.

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A company's supply chain strategy

defines the set of customer needs that it seeks to satisfy through its products and services.

specifies the portfolio of new products that it will try to develop.

specifies how the market will be segmented and how the product will be positioned, priced, and promoted.

determines the nature of procurement and transportation of materials as well as manufacture and distribution of the product.

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following determines the nature of procurement of raw materials, transportation of materials to and from the company, manufacture of the product or operation to provide the service, and distribution of the product to the customer along with follow-up service?

Competitive strategy

Product development strategy

Marketing and sales strategy

Supply chain strategy

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following defines the set of customer needs that a company seeks to satisfy through its products and services?

Competitive strategy

Product development strategy

Marketing and sales strategy

Supply chain strategy

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following specifies the portfolio of new products that a company will try to develop?

Competitive strategy

Product development strategy

Marketing and sales strategy

Supply chain strategy

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