Advertising is a non-paid form of non-personal communication of information about goods, services, ideas, or institutions using the mass media of communication with the intention to sell or secure favourable consideration.

Final Examination

Quiz
•
Business
•
3rd Grade
•
Medium
Emmanuel Burcer
Used 1+ times
FREE Resource
40 questions
Show all answers
1.
MULTIPLE SELECT QUESTION
45 sec • 1 pt
True
False
2.
MULTIPLE SELECT QUESTION
45 sec • 1 pt
Print media include newspapers, and television, and radio programs.
True
False
3.
MULTIPLE SELECT QUESTION
45 sec • 1 pt
Transit media utilize private utility vehicles on defined routes for interior, exterior advertisements.
True
False
4.
MULTIPLE SELECT QUESTION
45 sec • 1 pt
Advertisements identifying the brand of the item for patronage is known as promotional advertisements.
True
False
5.
MULTIPLE SELECT QUESTION
45 sec • 1 pt
The advertiser is called the client, an account, or a sponsor.
True
False
6.
MULTIPLE SELECT QUESTION
30 sec • 1 pt
Media Department translates the words into pictures.
True
False
7.
MULTIPLE SELECT QUESTION
30 sec • 1 pt
Radio advertisements may be delivered live or pre-recorded.
True
False
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