Marketing management Quiz-4

Mail order selling is a ------------- channel of distribution

• Direct
• three level
• one level
• Two level

---------------------- is the deliberate action of an organisation for promoting goodwill between itself and the society

• marketing mix
• advertising
• public relations
• selling

------------- ensures that products reach the ultimate customers from manufacturers

• selling
• marketing
• physical distribution
• sales promotion

------------- involves designing and providing container or wrapper of the product

• marketing
• selling
• advertising
• packaging

marketing is called a ------------ process because it involves interaction of buyers and sellers

• Economic
• social
• legal
• political

-------------- is marketing function which is concerned with informing the customers about the firms products

• Transportation
• selling
• advertinsing
• public relations

Registering a trade mark gives ---------- to the users

• finance
• fame
• protection
• information

agent is used in the ------------- channel of distribution

• direct
• three - level
• one- level
• two- level

The verbal component of brand is known as ---------------

• brand
• brand mark
• brand name
• trade mark

Which of the following is not the feature of marketing?

• integrated
• dynamic
• seller focus
• pervasive