Yearbook Exam Prep

MATCH THE YEARBOOK TERMINOLOGY TO ITS DEFINITION Serves as an entry point into the feature story

• A. Primary headline

• B. Eyeline

• E. Content module

• C. Folio/folio tab

• D. Drop cap

Alignment is important because A. It creates clean designs.

• A. It creates clean designs.

• B. It guides the reader.

Dominant elements are usually at least_ A. 1

• A. 1

• B. 2

• C. 3

• D. 4

Photos should vary in A. Content

• A. Content

• B. Size

• C. Shape

Dominant images create visual A. Hierarchy

• A. Hierarchy

• B. Chaos

A photograph taken from above the subject is called A. Bird's-eye view

• A. Bird's-eye view

• B. Framing

• C. Selective focus

• D. Worm's-eye view

Expanded captions have A. 2

• A. 2

• B. 3

• C. 4

In a story, the nut graph is A. A paragraph on the most interesting information

• A. A paragraph on the most interesting information

• B. The attention-grabbing first sentence

• C. An illustration, photo or chart that accompanies the story

• D. A summary of what the story is about

This type of marketing is about taking the consumer by surprise, making an indelible impression and creating social buzz, often with displays that interact with everyday environments. A. Guerilla marketing

• A. Traditional marketing

• B. Targeted marketing

• C. Cause marketing

• D. Social media marketing

A single-line secondary headline over the primary headline is called a A. Hammer

• A. Hammer

• B. Kicker

• C. Tripod

• D. Wicket