L7_Advertising

What are the advantages of magazine advertising in the 4Ps marketing mix?

• Limited audience, brief information, quick turnover

• Unpredictable audience, lack of details, low visibility

• Targeted audience, detailed information, longer shelf life

• Short shelf life, limited reach, high cost

Discuss the disadvantages of magazine advertising in the 4Ps marketing mix.

• Wide reach

• Limited reach, high cost, difficulty in targeting specific demographics

• Low cost

• Easy to target specific demographics

What are the benefits of newspaper advertising in the 4Ps marketing mix?

• It has no impact on brand awareness

• It only reaches a very small audience

• It helps in reaching a wide audience, creating brand awareness, and targeting specific demographics.

• It is expensive and not cost-effective

Explain the drawbacks of newspaper advertising in the 4Ps marketing mix.

• Unlimited targeting options, low cost for placement, and increasing readership

• Limitations in targeting specific demographics, high costs for placement, and declining readership

• Limited targeting options, low cost for placement, and increasing readership

• No limitations in targeting specific demographics, low costs for placement, and stable readership

What are the advantages of internet advertising in the 4Ps marketing mix?

• Limited audience reach

• Delayed tracking and analytics

• Advantages of internet advertising in the 4Ps marketing mix include reaching a wider audience, detailed targeting options, real-time tracking and analytics, and cost-effectiveness.

• No targeting options

Discuss the disadvantages of internet advertising in the 4Ps marketing mix.

• Provides detailed analytics for tracking performance

• Highly effective in reaching target audiences

• Low cost and easy to implement

• Potential privacy concerns, ad blocking, and difficulty in reaching certain target audiences

What are the benefits of billboard advertising in the 4Ps marketing mix?

• It is expensive and not worth the investment

• It helps in creating brand awareness and in reaching a wide audience

• It has no impact on brand awareness or reaching a wide audience

• It is not a reliable form of advertising

Explain the drawbacks of billboard advertising in the 4Ps marketing mix.

• Highly targeted to specific demographics, plenty of space for detailed information, easily measurable

• Difficult to target specific demographics, unlimited space for detailed information, and easily measurable

• Difficult to target specific demographics, limited space for detailed information, and not easily measurable

• Easy to target specific demographics, unlimited space for detailed information, and easily measurable