Chapter 10 Quiz Review

Marketing is non-paid promotional communication presented by the media.

• True

• False

A marketing mix is the blending of product, distribution, price, and promotion.

• True

• False

A focus group involves observing the actions of consumers.

• True

• False

It is easier to control the quality of a service than the quality of a product.

• True

• False

Convenience does affect the price consumers are willing to pay for a product.

• True

• False

A product's route from the producer to the consumer is its stream of revenue.

• True

• False

Personal selling always involves face-to-face contact with the customer.

• True

• False

Mass promotion is less expensive than personalized promotion.

• True

• False