Marketing is non-paid promotional communication presented by the media.
Chapter 10 Quiz Review

Quiz
•
Business
•
9th - 12th Grade
•
Medium

Jenell Warren
Used 1+ times
FREE Resource
8 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
True
False
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A marketing mix is the blending of product, distribution, price, and promotion.
True
False
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A focus group involves observing the actions of consumers.
True
False
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
It is easier to control the quality of a service than the quality of a product.
True
False
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Convenience does affect the price consumers are willing to pay for a product.
True
False
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A product's route from the producer to the consumer is its stream of revenue.
True
False
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Personal selling always involves face-to-face contact with the customer.
True
False
8.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Mass promotion is less expensive than personalized promotion.
True
False
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