7 Functions of Marketing

A local food truck chooses to pay to have the business advertised on a local park bench.

• Financing

• Promotion

• Distribution

• Selling

A clothing retailer texts shipping updates to the customer.

• Pricing

• Marketing Information Management

• Promotion

• Distribution

A technology store offers free classes on new technology and how to use the product before making a purchase

• Selling

• Pricing

• Marketing Information Management

• Financing

Takeout restaurants allow customers to order online instead of calling in their orders.

• Selling

• Product Service Management

• Promotion

• Distribution

A new business applies for a loan at a bank in order to have enough funds to open a retail store location.

• Pricing

• Financing

• Distribution

• Selling

A soap company now offers organic versions of its soap in order to meet the demands of customers

• Product/Service Management

• Promotion

• Selling

• Market Information Management

Most cereal companies now offer gluten free versions of their cereal.

• Promotion

• Selling

• Marketing Info Management

• Product/Service Management

In a recent focus group conducted by a food manufacturer, it was found that many adults do not want their children having excessive amounts of sugar.

• Marketing Information Management

• Selling

• Promotion

• Distribution

Since most new smart phones cost over $1000, a new phone company charges about $799 for their phone.

• Pricing

• Selling

• Financing

• Product Service Management