Ch17

Leadership is not about hierarchy or title or status, it is about having influence and mastering change.

• Yes

• No

The leader's task is to articulate the following EXCEPT:

• Intended geographical scope of activities

• Beliefs

• Values

• Money

A firm core competencies must be difficult to immitate.

• Yes

• No

One of the goal of organizing in global marketing is to enable the company to respond to relevant market environment differences.

• Yes

• No

Organization structure that use the matrix design focus on the following EXCEPT:

• Geographic knowledge

• Product Knowledge

• Functional competence

• Company size

What is CSR stands for?

CSR is an obligation to pursue goals and practices that are in the best interest of society

• Yes

• No