Wholesaling

What is the purpose of wholesalers in simplifying the distribution process?

• To only work with direct channels of distribution
• To handle a large assortment of items from numerous manufacturers
• To reduce the number of items stocked by retailers
• To increase the cost of goods for consumers

What is the difference between indirect and direct channels of distribution?

• Indirect channels involve middlemen, while direct channels do not
• Indirect channels are used for perishable goods, while direct channels are used for non-perishable goods
• Indirect channels are more expensive than direct channels
• Indirect channels are only used for luxury goods

What is the average number of items stocked by a supermarket in groceries alone?

• 500,000
• 50,000
• 5,000
• 500

What is the main benefit of wholesalers for retailers?

• To handle a large assortment of items from numerous manufacturers
• To reduce the number of items stocked by retailers
• To only work with direct channels of distribution
• To increase the cost of goods for consumers

What is the main difference between a rack jobber and a drop shipper?

• Rack jobbers take title to goods, while drop shippers do not
• Rack jobbers handle perishable goods, while drop shippers handle non-perishable goods
• Rack jobbers earn salaries, while drop shippers receive commissions
• Rack jobbers only work with direct channels of distribution, while drop shippers work with both direct and indirect channels

What is the main difference between indirect and direct channels of distribution?

• Indirect channels involve middlemen, while direct channels do not
• Indirect channels are only used for luxury goods
• Indirect channels are used for perishable goods, while direct channels are used for non-perishable goods
• Indirect channels are more expensive than direct channels

What is the main difference between a merchant wholesaler and an agent middleman?

• Merchant wholesalers earn salaries, while agent middlemen receive commissions
• Merchant wholesalers handle perishable goods, while agent middlemen handle non-perishable goods
• Merchant wholesalers take title to goods, while agent middlemen do not
• Merchant wholesalers only work with direct channels of distribution, while agent middlemen work with both direct and indirect channels

What is the role of wholesalers in the marketing system?

• To bring goods to the market
• To store goods for retailers
• To produce goods for the market
• To advertise goods to consumers

What is the main benefit of wholesalers for manufacturers?

• To only work with direct channels of distribution
• To increase the cost of goods for consumers
• To reduce the number of items stocked by retailers
• To handle a large assortment of items from numerous manufacturers

How does the number of items stocked by a supermarket compare to a retail druggist?

• A supermarket stocks more items than a retail druggist
• A retail druggist stocks more items than a supermarket
• A supermarket and a retail druggist stock the same number of items
• A supermarket stocks perishable items while a retail druggist stocks non-perishable items