Direct Marketing Quiz 4

What is the main focus of highly targeted direct marketing?

• Reaching a global audience

• Reaching only existing customers

• Reaching specific audience segments with relevant messages

• Reaching a broad audience

What does data-driven direct marketing leverage for personalization and segmentation?

• Market trends

• Customer feedback

• Competitor analysis

• Customer data and analytics

What is the aim of individualized communication in direct marketing?

• To create one-to-one interactions with potential and existing customers

• To reach a large audience at once

• To send generic messages to all customers

• To focus only on potential customers

What does direct marketing track and analyze for constant optimization?

• Customer feedback

• Campaign performance

• Competitor analysis

• Market trends

What does clear and compelling copy in direct marketing use to engage recipients?

• Persuasive language and storytelling

• Generic language

• Technical jargon

• Informative language

What does a strong call to action in direct marketing drive?

• Customer disengagement

• Desired responses like purchase, inquiry, or sign-up

• Customer complaints

• Customer confusion

What does a multi-channel approach in direct marketing employ?

• Only email as a channel

• Various channels like email, mail, social media, or SMS

• Only social media as a channel

• Only mail as a channel

What does limited reach, high relevance in direct marketing aim for?

• Mass marketing

• Only existing customers

• Global marketing

• Fewer, more qualified leads than mass marketing

What does permission-based communication in direct marketing respect and value?

• User opt-in and privacy preferences

• Spamming customers

• Ignoring customer preferences

• Selling customer data

What does direct marketing focus on fostering with customers?

• Short-term connections

• Only existing customers

• Long-term connections

• Only potential customers