Tourism Marketing (Tourmar)

is a working document developed by hospitality and tourism establishments that seriously want to grow their business in the forthcoming year.

THREE KEY ELEMENTS TO SUCCESSFUL MARKETING PLAN:

is the marketing arm of the Department of Tourism (DOT). They are tasked to come up with strategies on how to promote the Philippines as a destination.

- Development that meets the needs of the present without compromising the ability of future generations to meet their own needs, framed by the domains of environmental integrity, social equity, and economic prosperity.

Should make optimal use of environmental resources, respect socio-cultural authenticity of host communities, and ensure viable, long-term economic operations providing socio-economic benefits to all stakeholders.

ETHICS IN TOURISM

MARKETING

Instead of asking ourselves “where do I want to go?”, the focus

may shift toward the why and how.

With the ever-increasing fuel prices, there is a rise in domestic or regional travel, as well as the switch to alternative modes of transportation.

With the climate being ever more erratic, destinations and tourists have grater task of planning trips and promotions.

Withthegrowthofsocialmediaespeciallyinthe Philippines taking over the younger generations, tourism business may find new markets to tap into gain popularity and market foothold.