JCPenney
Authored by Erika Ramirez
Business
8th Grade
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15 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
In which year did JCPenney report a 3.1% decline in comparable store sales?
2018
2017
2015
2016
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
How much money did JCPenney lose in 2018?
$255 million
$300 million
$200 million
$100 million
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What was JCPenney's trading price in 2006?
$60
$50
$80
$70
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Who was the CEO of JCPenney from 2004 to 2011?
Myron Allman
Ron Johnson
Marvin Ellison
James Cash Penny
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What was the main reason for JCPenney's decline in 2012?
Change in CEO
Failed marketing campaign
Market competition
Economic downturn
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What was the concept introduced by Ron Johnson for JCPenney's pricing?
Dynamic pricing
Fair and square pricing
Discount pricing
Seasonal pricing
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Who did JCPenney bring on as a spokesperson for their new changes?
Oprah Winfrey
Ellen DeGeneres
George Clooney
Jennifer Aniston
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