Fashion Design Midterm

Selling in large quantities to be re-sold by others is ______________________ ​

• Wholesale

• Retail

• Outlet

Selling products to the public in small quantities is _____________________________

• Wholesale

• Retail

• Outlet

Large retail stores that have different sections within the store such as a "men's department" or "children's department" are considered what type of store?

• Department Stores

• Flagship Stores

• Boutiques

• Specialty Stores

This type of store is the largest of a particular chain. Typically, they set the example for the rest of the stores in the chain and sell the most merchandise. 

• Department Stores

• Flagship Stores

• Boutiques

• Specialty Stores

These stores are retail stores that focus on specific product categories. 

• Department Stores

• Boutiques

• Specialty Stores

• Chain Stores

These stores are small stores with specialized but limited inventory and variety.

• Boutiques

• Chain Stores

• Specialty Stores

• Outlet Stores

These stores are one of a series of stores owned by one company and selling the same merchandise. 

• Boutiques

• Specialty Stores

• Chain Stores

• Outlet Stores

These stores offer name brand merchandise at a discount and sometimes stock 'leftover' inventory that didn't sell in the chain store. 

• Department Stores

• Flagship Stores

• Specialty Stores

• Outlet Stores

___________________________________________________ is an element of the promotional mix that activates three key senses (sight, hearing, and touch) to drive traffic to the source, draw the consumer to the product or service and entice them to make a purchase.​

• Store Image

• Branding 

• Visual Merchandising

• Signage

What is fashion marketing?

• The process of designing fashion products

• The process of promoting and selling fashion products and brands to consumers

• The process of manufacturing fashion products

• The process of distributing fashion products to stores