PR ch 10 review

1. Spotify's "Wrapped" shows users their top songs on the streaming platform and offers new music recommendations based on their preferences. This is an example of ______________ on mobile media.

• socialiazation

• shareability

• localization

• personalization

2. What is the No. 1 mobile app?

• google maps

• gmail

• facebook

• whatsapp

3. Snapchat's geofilters allow you to create a photo filter for users:

• in a specific location

• of a certain gender

• across various ages

• who follow a specific account

4. The uses and gratifications approach is centered on understanding:

• What people do with media
  

• How media affects people

• How people share media

• What media is most influential

5. A study by Ruth Avidar and her colleagues discovered that _________ were the top reason young Israelis used smartphones.

• information

• amusement

• relationships

• sharing

6. If you're not sure where people are talking about your organization on social media, what should you do to begin social listening effectively?

• Focus on creating engaging content first instead

• Select a maximum of five keywords to start tracking

• Pick one platform and invest your time and resources there

• Conduct searches across multiple social media platforms
  

7. When brands participate in trending topics to catch people's attention on social media, this is described as:

• Newsjacking
  

• trend creation

• infleunecer marketing

• sentiment analysis

8. Which of the following is a likely warning sign that a crisis may be brewing on social media?

• An equal number of negative and positive posts

• A negative shift in sentiment
  

• An increase in the post volume

• A decrease in the post volume

9. What should be your goal for writing photo captions?

• To keep the caption as brief as possible

• To create a loop of engagement between the photo and the caption
  

• To explain exactly what's happening in the photo

• To describe the basic objects depicted in the image

10. According to an Ipsos study, which of the following is 50% more trusted than other types of media?

• User-generated content
  

• influencer content

• brand content

• news content