Publicity and Media Relations Mock Exercise

1.       The main difference between public relations and advertising is public relations activities do not require a budget from the organisation, but advertising does.

• True

• False

A public relations professional must have the ability to promote a positive image of a firm’s reputation, brands and services to its various publics

• True

• False

Publicity and media relations are the same, with no major differences between the two.

• True

• False

Public relations can be defined as the practice of managing the spread of information between an individual or an organization and the public

• True

• False

An in-house public relations means an organisation has its own public relations department within its corporate structure.

• True

• False

Since public relations major activity is the management of the transfer of information and viewpoint (opinion) of an organization, advertising and sales promotions are considered to be part of its functions.

• True

• False

In media relations, maintaining transparency with the press is unnecessary as long as the message sounds positive.

• False

• True

There is no such thing as a public relations consultancy in food.

• True

• False

A good public relations professional would tell the client what they need to hear instead of what they want to hear

• True

• False

Which of the following is a primary goal of media relations?

• To purchase media ad space

• To generate revenue directly from media channels

• To build and maintain positive relationships with media

• To control all media coverage about the organization