Publicity and Media Relations Mock Exercise

Publicity and Media Relations Mock Exercise

University

20 Qs

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Publicity and Media Relations Mock Exercise

Publicity and Media Relations Mock Exercise

Assessment

Quiz

Journalism

University

Practice Problem

Medium

Created by

Dr Comm

Used 8+ times

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20 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

1.       The main difference between public relations and advertising is public relations activities do not require a budget from the organisation, but advertising does.

True

False

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A public relations professional must have the ability to promote a positive image of a firm’s reputation, brands and services to its various publics

True

False

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Publicity and media relations are the same, with no major differences between the two.

True

False

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Public relations can be defined as the practice of managing the spread of information between an individual or an organization and the public

True

False

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

An in-house public relations means an organisation has its own public relations department within its corporate structure.

True

False

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Since public relations major activity is the management of the transfer of information and viewpoint (opinion) of an organization, advertising and sales promotions are considered to be part of its functions.

True

False

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

In media relations, maintaining transparency with the press is unnecessary as long as the message sounds positive.

False

True

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