Unit 6 Quiz

A target market can be described as the 

• direction the market is headed
• group of customers the business seeks to attract
• way a business draws its customers
• sample of the market

The 'marketing mix' is a business tool used for 

• hiring and training employees

• determining the company's mission and vision

• creating and implementing marketing strategies

• analyzing the company's financial performance

Which of the following parts are included in the marketing mix?

• 
  Profit, distribution, and advertising

• Buying, selling, transporting and storing

• Competition and customer satisfaction

• Product, place, promotion, and price

A group of potential customers with similar needs, values, or interests is called a

• Market Choice

• Generic Market

• Consumer Priority

• Target Market

When companies trying to do good things for the community and the environment ( so, not just making money)

• Marketing Strategy

• Brand Awareness

• Corporate Social Responsibility

• Corporate Branding

How people feel about your product or company is called what

• Strategy

• Brand Image

• Psychology

• Logos

False advertising would be considered an unethical business practice.

• True

• False

An advertising technique that uses emotion to persuade is called what?

• Pathos

• Ethos

• Megos

• Logos

"Heart doctors recommend Ecotrin more than any other brand of aspirin" is an example of what type of persuasive advertising technique.

• Logos

• 
  Fargos

• Ethos

• Pathos

What are the moral rules that guide how businesses operate, make decisions, and how they treat people.

• Business Opportunities

• Business Ethics

• Business Problems

• Business Decisions