Distribution & Situational Analysis

What is the purpose of a situational analysis in marketing?

• To identify a products appeal
• To analyze a business's strengths and weaknesses
• To define a target market
• To understand the competition

What is the purpose of distribution in marketing?

• To increase profit margins
• To create a demand for a product
• To make a product available to customers
• To increase brand awareness

What is the goal of market segmentation?

• To target a specific group of customers
• To increase profits
• To increase brand awareness
• To create a demand for a product

What type of analysis is used to determine a company's current position in the market?

• Competitive analysis
• SWOT analysis
• Market segmentation
• Situational analysis

What is the primary goal of market research?

• To identify customer needs
• To increase brand awareness
• To increase profits
• To create a demand for a product

What is the purpose of competitive analysis?

• To identify customer needs
• To analyze a business's strengths and weaknesses
• To understand the competition
• To increase profits

What is the main purpose of advertising?

• To increase profits
• To increase brand awareness
• To create a demand for a product
• To target a specific group of customers

What is the primary goal of market segmentation?

• To increase profits
• To increase brand awareness
• To target a specific group of customers
• To create a demand for a product

What type of analysis is used to determine a company's competitive advantage?

• SWOT analysis
• Competitive analysis
• Market segmentation
• Situational analysis

What is the primary purpose of market testing?

• To identify customer needs
• To analyze a business's strengths and weaknesses
• To test a product's appeal
• To understand the competition