market study quizz

What are qualitative methods?

• Techniques that emphasize numerical data analysis.

• Approaches that focus on the quality and richness of non-numeric data.

• Methods solely based on statistical procedures.

• Strategies that prioritize large sample sizes.

draw the 4 part pyramidal diagram of an interview guide

The role of the moderator includes :

• Technical expertise in the subject matter.

• Positive, open-minded, sociable, and respectful social skills.

• Strict adherence to a predefined script.

• Prioritizing personal opinions over participants' contributions.

Ethnography is:

• A statistical analysis method.

• A form of literature focused on fiction.

• An approach to studying cultures through immersive fieldwork.

• A method solely relying on surveys and questionnaires.

1. Advantages of Netnography include:

• • Ability to observe and analyze online social interactions in real-time.

• • Limited access to a diverse range of online communities.

• • Exclusively relying on offline methods for data collection.

• • Ignoring cultural nuances in online spaces.

1. The benefits of social listening include:

   • A. Ignoring customer feedback and opinions.

   • B. Gaining valuable insights into customer sentiment and preferences.

   • C. Relying solely on traditional market research methods.

   • D. Excluding competitor analysis from the research process.

• • Excluding competitor analysis from the research process.

• • Relying solely on traditional market research methods.

• • Gaining valuable insights into customer sentiment and preferences.

• • Ignoring customer feedback and opinions.

Arrange the steps of data collection in the correct order:

• Data collection, data interpretation, data analysis.

• • Data interpretation, data collection, data analysis.

• • Data collection, data analysis, data interpretation.

• • Data collection, data analysis, data interpretation.

1. Distinguish between cross-sectional and longitudinal surveys:

   • A. Cross-sectional surveys collect data at a single point in time, while longitudinal surveys gather data over multiple time points.

   • B. Both cross-sectional and longitudinal surveys only collect historical data.

   • C. Cross-sectional surveys are limited to specific demographics, while longitudinal surveys cover a broad population.

   • D. Longitudinal surveys focus exclusively on one-time data collection.

• • Both cross-sectional and longitudinal surveys only collect historical data.

• • Cross-sectional surveys are limited to specific demographics, while longitudinal surveys cover a broad population.

• • Longitudinal surveys focus exclusively on one-time data collection.

• • Cross-sectional surveys collect data at a single point in time, while longitudinal surveys gather data over multiple time points.

Draw a diagram of the sampling design process

1. What does EDA stand for, and what does it refer to?

• • EDA stands for Estimated Data Analysis, referring to the prediction of future trends.

• • EDA stands for Exploratory Data Analysis, referring to the process of summarizing and visualizing data to uncover patterns.

• • EDA stands for Electrodermal Activity, referring to the measurement of electrical conductance of the skin as a physiological response.

• • EDA stands for External Data Application, referring to the utilization of data from external sources.