
World of Retail: Marketing and Distribution - Heath Houston
Quiz
•
Business
•
9th - 12th Grade
•
Medium
Patricia Ferri
Used 1+ times
FREE Resource
10 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the definition of retail marketing?
The activity of selling goods directly to the public
The range of activities undertaken by a retailer to promote awareness and sales of the company's products
The person or business that sells goods to the public for use or consumption
The process of building partnerships with retailers throughout the globe
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Why is retail marketing still important in an ever-increasing digital world?
Because it is required by law
Because it is more effective than digital marketing
Because it is a traditional marketing method
Because it helps in building brand equity and revenue growth
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the purpose of store marketing on the outside of the store?
To promote awareness and sales of the company's products
To attract customers and communicate the location of the store
To provide free Wi-Fi to customers
To display branded shop-in-shop sections
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What are end caps in retail marketing?
Branded shop-in-shop sections
Displays of popular products at the end of aisles
Banners and posters in the store aisles
Top-of-counter fixtures for showcasing products
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is a branded shop-in-shop?
A marketing tool used by retailers
A department within a department store
A display area for end caps
A section of the store dedicated to a specific brand
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the purpose of top-of-counter and in-case displays?
To communicate the lifestyle of a brand
To promote awareness and sales of the company's products
To showcase popular products
To provide free Wi-Fi to customers
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What are the different types of brick-and-mortar retailers?
Department stores, discount mass, convenience stores, grocery stores, specialty stores, drugstores, online retailers, and big-box stores
Department stores, discount mass, convenience stores, online retailers, specialty stores, drugstores, off-price stores, and big-box stores
Online retailers, e-commerce stores, convenience stores, grocery stores, specialty stores, drugstores, off-price stores, and big-box stores
Department stores, discount mass, convenience stores, grocery stores, specialty stores, drugstores, off-price stores, and big-box stores
Create a free account and access millions of resources
Create resources
Host any resource
Get auto-graded reports

Continue with Google

Continue with Email

Continue with Classlink

Continue with Clever
or continue with

Microsoft
%20(1).png)
Apple

Others
By signing up, you agree to our Terms of Service & Privacy Policy
Already have an account?
Similar Resources on Wayground
15 questions
Business Ethics - WW2 / Quiz 1
Quiz
•
12th Grade
15 questions
Marketing Goals
Quiz
•
12th Grade
10 questions
Programas de fijación de precios
Quiz
•
1st - 12th Grade
10 questions
NUEVOS PRODUCTOS Y SERVICIOS
Quiz
•
1st - 10th Grade
15 questions
Pre-Test in Entrepreneurship
Quiz
•
12th Grade
12 questions
MARKET RESEARCH
Quiz
•
9th Grade
11 questions
Market & Marketing Mix Intro Quiz
Quiz
•
9th - 12th Grade
12 questions
4.7 International Marketing
Quiz
•
11th - 12th Grade
Popular Resources on Wayground
20 questions
Brand Labels
Quiz
•
5th - 12th Grade
10 questions
Ice Breaker Trivia: Food from Around the World
Quiz
•
3rd - 12th Grade
25 questions
Multiplication Facts
Quiz
•
5th Grade
20 questions
ELA Advisory Review
Quiz
•
7th Grade
15 questions
Subtracting Integers
Quiz
•
7th Grade
22 questions
Adding Integers
Quiz
•
6th Grade
10 questions
Multiplication and Division Unknowns
Quiz
•
3rd Grade
10 questions
Exploring Digital Citizenship Essentials
Interactive video
•
6th - 10th Grade