World of Retail: Marketing and Distribution - Heath Houston

World of Retail: Marketing and Distribution - Heath Houston

9th - 12th Grade

10 Qs

quiz-placeholder

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World of Retail: Marketing and Distribution - Heath Houston

World of Retail: Marketing and Distribution - Heath Houston

Assessment

Quiz

Business

9th - 12th Grade

Medium

Created by

Patricia Ferri

Used 1+ times

FREE Resource

10 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the definition of retail marketing?

The activity of selling goods directly to the public

The range of activities undertaken by a retailer to promote awareness and sales of the company's products

The person or business that sells goods to the public for use or consumption

The process of building partnerships with retailers throughout the globe

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why is retail marketing still important in an ever-increasing digital world?

Because it is required by law

Because it is more effective than digital marketing

Because it is a traditional marketing method

Because it helps in building brand equity and revenue growth

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the purpose of store marketing on the outside of the store?

To promote awareness and sales of the company's products

To attract customers and communicate the location of the store

To provide free Wi-Fi to customers

To display branded shop-in-shop sections

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What are end caps in retail marketing?

Branded shop-in-shop sections

Displays of popular products at the end of aisles

Banners and posters in the store aisles

Top-of-counter fixtures for showcasing products

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a branded shop-in-shop?

A marketing tool used by retailers

A department within a department store

A display area for end caps

A section of the store dedicated to a specific brand

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the purpose of top-of-counter and in-case displays?

To communicate the lifestyle of a brand

To promote awareness and sales of the company's products

To showcase popular products

To provide free Wi-Fi to customers

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What are the different types of brick-and-mortar retailers?

Department stores, discount mass, convenience stores, grocery stores, specialty stores, drugstores, online retailers, and big-box stores

Department stores, discount mass, convenience stores, online retailers, specialty stores, drugstores, off-price stores, and big-box stores

Online retailers, e-commerce stores, convenience stores, grocery stores, specialty stores, drugstores, off-price stores, and big-box stores

Department stores, discount mass, convenience stores, grocery stores, specialty stores, drugstores, off-price stores, and big-box stores

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