MARKET RESEARCH
Authored by Mincy Mohan
Business
9th Grade
Used 15+ times
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12 questions
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1.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
process of gathering, analyzing and interpreting information about a market
Market research
product-oriented business
Market oriented business
Marketing Budget
2.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Approach of using market research is called
Market research
Product oriented business
Market oriented business
Marketing budget
3.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Financial plan for the marketing of a product or product range for some specified period of time.
Market budget
Marketing Budget
Budget
None of the above
4.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
Information, which answers questions about the quantity of something
Market Information
Quantitative information
Qualitative information
None of the above
5.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
Information which answers questions like ‘What do customers like about a particular product’ is known as
Quantitative information
Market Information
Qualitative information
None of the above
6.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
Collection and collation of original data via direct contact with potential or existing customers
Market research
Primary research
Secondary research
None of the above
7.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Which of the following is the first step in the process of Primary research?
Produce a result of the findings
purpose of the market research
Decide on the size of sample
Collate the data and analyze the results
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