Advertising and Marketing Quiz

What does the term "to advertise" mean?

• To secretly promote

• To openly promote or make known

• To criticize publicly

• To hide from public view

How would you define the phrase "call to action"?

• A request for feedback

• A directive aimed at encouraging an immediate response or specific action

• A passive statement

• A casual conversation

In the context of the text, what does the word "costly" imply?

• Inexpensive

• Involving high expense

• Unimportant

• Easily affordable

What is a "flyer" in the given text?

• A small, printed sheet of paper with information or advertising

• A type of bird

• An insect

• A digital advertisement

What does the expression "to put up something" mean in the text?

• To dismantle

• To hide

• To display or install in a visible location

• To give away

How would you define the term "to sponsor" as used in the text?

• To criticize publicly

• To provide financial support in exchange for promotional benefits

• To compete in a race

• To manage an event

What is the primary purpose of "fundraising"?

• To criticize a cause

• To compete with other organizations

• To raise funds, typically for a charitable or nonprofit cause

• To lower expenses

What is a "slogan" in the given context?

• A long essay

• A memorable and concise phrase or motto used in advertising

• A type of advertisement

• A short story

What does the phrase "place an ad" mean?

• To remove an advertisement

• To criticize an advertisement

• To arrange for the publication or broadcast of an advertisement

• To ignore an advertisement

What is the function of a "call to action" in advertising or marketing?

• To provide information only

• To encourage immediate response or a specific action

• To entertain the audience

• To confuse the audience