Which of the following is a form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor?
Module 10 in ESMARK - Integrated Marketing Communications

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Business
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University
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Ces David
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30 questions
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1.
MULTIPLE CHOICE QUESTION
10 sec • 1 pt
Sales Promotion
Discounts
Advertising
Public Relations
2.
MULTIPLE CHOICE QUESTION
10 sec • 1 pt
What is the short-term incentive to encourage the purchase or sale of a product or service?
Public Relations
Advertising
Sales Promotion
Discounts
3.
MULTIPLE CHOICE QUESTION
10 sec • 1 pt
What involves building good relations with the company’s various publics by obtaining favorable publicity, building up a good corporate image, and handling or heading off unfavorable rumors, stories, and events?
Special events
Press releases
Public Relations
Sponsorships
4.
MULTIPLE CHOICE QUESTION
10 sec • 1 pt
What is the personal presentation by the firm’s sales force for the purpose of making sales and building customer relationships?
Sales presentations
Personal Selling
Trade shows
Incentive programs
5.
MULTIPLE CHOICE QUESTION
10 sec • 1 pt
Which of the following involves making direct connections with carefully targeted individual consumers to both obtain an immediate response and cultivate lasting customer relationships?
Social Media
Kiosks
Telemarketing / Email / SMS
Catalog
6.
MULTIPLE CHOICE QUESTION
10 sec • 1 pt
What is the integration by the company of its communication channels to deliver a clear, consistent, and compelling message about the organization and its brands?
Personal Selling
Public Relations
Integrated Marketing Communications
Sales Promotion
7.
MULTIPLE CHOICE QUESTION
10 sec • 1 pt
What are the steps in developing an effective integrated communications and promotion program?
Determine the communication objectives
Identify the target audience
Choose the media through which to send the message
Design a message
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