Module 10 in ESMARK - Integrated Marketing Communications

Module 10 in ESMARK - Integrated Marketing Communications

University

30 Qs

quiz-placeholder

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Module 10 in ESMARK - Integrated Marketing Communications

Module 10 in ESMARK - Integrated Marketing Communications

Assessment

Quiz

Business

University

Medium

Created by

Ces David

Used 4+ times

FREE Resource

30 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

10 sec • 1 pt

Which of the following is a form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor?

Sales Promotion

Discounts

Advertising

Public Relations

2.

MULTIPLE CHOICE QUESTION

10 sec • 1 pt

What is the short-term incentive to encourage the purchase or sale of a product or service?

Public Relations

Advertising

Sales Promotion

Discounts

3.

MULTIPLE CHOICE QUESTION

10 sec • 1 pt

What involves building good relations with the company’s various publics by obtaining favorable publicity, building up a good corporate image, and handling or heading off unfavorable rumors, stories, and events?

Special events

Press releases

Public Relations

Sponsorships

4.

MULTIPLE CHOICE QUESTION

10 sec • 1 pt

What is the personal presentation by the firm’s sales force for the purpose of making sales and building customer relationships?

Sales presentations

Personal Selling

Trade shows

Incentive programs

5.

MULTIPLE CHOICE QUESTION

10 sec • 1 pt

Which of the following involves making direct connections with carefully targeted individual consumers to both obtain an immediate response and cultivate lasting customer relationships?

Social Media

Kiosks

Telemarketing / Email / SMS

Catalog

6.

MULTIPLE CHOICE QUESTION

10 sec • 1 pt

What is the integration by the company of its communication channels to deliver a clear, consistent, and compelling message about the organization and its brands?

Personal Selling

Public Relations

Integrated Marketing Communications

Sales Promotion

7.

MULTIPLE CHOICE QUESTION

10 sec • 1 pt

What are the steps in developing an effective integrated communications and promotion program?

Determine the communication objectives

Identify the target audience

Choose the media through which to send the message

Design a message

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