Sports and Event Marketing

Which of the following products is a sporting event?

• Yankee Stadium

• ESPN Magazine

• Premier of a Broadway play

• Ocean kayaking in Alaska

Which of the following is an example of a venue?

• Statesville Sporting Goods store

• Statesville Annual Marathon

• Statesville Recreation Complex

• Statesville Jazz Festival

Which of the following is a non-sport event?

• The Annual Concession Workers' Convention

• Monday Night Football broadcast

• University of Nebraska Volleyball Camp

• The Little League World Series

Which of the following is a sporting good?

• NASCAR hat

• Running shorts

• ESPN.com

• Yoga class

Which of the following products is licensed merchandise?

• Key chain

• Concert T-shirt

• Nike sweatband

• Hockey helmet

A baseball game broadcast on the radio is an example of

• a sporting good

• owned-goods service

• sports media

• a non-sport event

Dan and Kelly don't have their own ice skates. When they go skating, they pay $3 each to use skates owned by the rink. Which of the following sport/event products are Dan and Kelly consuming?

• Rented-goods service

• Venue

• Owned-goods service

• Licensed merchandise

Tatiana takes her lucky tennis racket to be restrung. Which of the following products is she consuming?

• Rented-goods service

• Venue

• Owned-goods service

• Licensed merchandise

The most basic distinction between goods and services states that goods are _________ products.

A high school basketball team won the state championship last year but didn’t even make the playoffs this year. This is an example of a(n) __________ sport product

• Inconsistent

• Tanigble

• Perishable

• Consistent