Marketing SOMIE Test Review

What section of a marketing plan contains metrics?

What does the term SWOT stand for?

Objectives are both marketing and ______.

Objectives should be SMART. What does this acronym stand for?

An environmental scan consists of what four factors that need to be examined?

The marketing mix consists of five P's. What are they?

A contingency plan can be found in this section of a marketing plan.

What section contains roles dates and responsibilities for your marketing plan?

A one to three page overview of a much larger marketing plan is known as___.

Forces that explain a particular industry and is discussed in the situational analysis as known as___.