MEDIA MIDTERM23-2

RHETORIC

• The art of effective verbal or written argumentation and persuasion.
• Persuasive appeal from reputation, social position or personal character (your own or someone else's).
• Persuasive appeal from emotion (yours, the audience's, or someone else's)
• Persuasive appeal from facts, logic or reason

ETHOS

• The art of effective verbal or written argumentation and persuasion.
• Persuasive appeal from reputation, social position or personal character (your own or someone else's).
• Persuasive appeal from emotion (yours, the audience's, or someone else's)
• Persuasive appeal from facts, logic or reason

PATHOS

• The art of effective verbal or written argumentation and persuasion.
• Persuasive appeal from reputation, social position or personal character (your own or someone else's).
• Persuasive appeal from emotion (yours, the audience's, or someone else's)
• Persuasive appeal from facts, logic or reason

LOGOS

• The art of effective verbal or written argumentation and persuasion.
• Persuasive appeal from reputation, social position or personal character (your own or someone else's).
• Persuasive appeal from emotion (yours, the audience's, or someone else's)
• Persuasive appeal from facts, logic or reason

METAPHOR

• Persuasive appeal from emotion (yours, the audience's, or someone else's)
• Comparison, referring to one thing as another.
• An imaginary audience consisting of all humanity.
• Persuasive appeal from reputation, social position or personal character (your own or someone else's).

UNIVERSAL AUDIENCE

• Persuasive appeal from reputation, social position or personal character (your own or someone else's).
• Comparison, referring to one thing as another.
• An imaginary audience consisting of all humanity.
• Persuasive appeal from facts, logic or reason

VOICE

• The rhetor's presence in a text.
• The art of effective verbal or written argumentation and persuasion.
• "Style."
• An imaginary audience consisting of all humanity.

TONE

• Persuasive appeal from facts, logic or reason
• The rhetor's presence in a text.
• The art of effective verbal or written argumentation and persuasion.
• "Style."

TEXT

• Persuasive appeal from facts, logic or reason
• An imaginary audience consisting of all humanity.
• Any piece of writing, not just a textbook.
• Comparison, referring to one thing as another.

PERSUASION

• Convincing an audience to agree with your standpoint
• The rhetor's presence in a text.
• An imaginary audience consisting of all humanity.
• Comparison, referring to one thing as another.