Customer Segmentation and Channel Process Quiz

Which type of market requires a highly customized product to fit specific needs?

• Mass

• Niche

• Segmented

• Diversified

When customers experience inefficiency in the businesses they interact with, what type of pain are they likely facing?

• Support pains

• Process pains

• Financial pains

• Productivity pains

In the Segmented customer segment, how does the company differentiate its customer value propositions?

• By offering highly customized products

• Based on small differences in customer needs

• By serving customers with diverse needs

• By targeting an unsegmented market

Which type of customer segment is exemplified by San Miguel Corporation in the Philippines?

• Mass

• Niche

• Segmented

• Diversified

When are Multi-sided platforms used as a customer segment strategy?

• When there are overlaps among customer profiles

• When customer segments have very diverse needs

• When customer segments are reliant on each other

• When there are small differences in need requirements

In the case of Financial pains, what does it specifically involve?

• Inefficiency of businesses

• Spending too much money

• Lack of assistance during the buying process

• Substandard processes

What does the customer value proposition for a Niche customer segment focus on?

• Mass appeal

• Highly customized products

• Small differences in need requirements

• Overlapping customer profiles

What category of pains involves situations that create friction for buyers due to substandard business processes?

• Support pains

• Productivity pains

• Process pains

• Financial pains

What characterizes a Segmented market in retail banking?

• Overlapping customer profiles

• Small yet substantial differences in net worth

• Mass appeal products

• Highly customized products

When might a company find it profitable to invest in attracting customers with diverse needs and wants?

• In a Mass market

• In a Niche market

• In a Segmented market

• In a Diversified market