NMIMS Recap Attitudes, Social Influence, Lifespan Dev

Our attitudes can be formed through...

• Classical Conditioning

• Instrumental Conditioning

• Observational Learning

Why do we adopt attitudes we observe in others?

• Social Learning

• Social Comparison

• Reward and Punishment

"The tendency to compare selves with others to determine whether our view of social reality is correct"

This is the definition of?

"Groups of people with whom we identify and whose opinions we value"

This is the definition of?

Making an effort to change others’ attitudes through the use of various kinds of messages is known as?

What are the elements of persuasion?

• Source

• Credebility

• Audience

• Message

A strategy used that provides the audience with a persuasive message that emphasizes a serious threat or harm that might come to them if they do not do what is asked of them in the advertisement.

• Credibility

• Attractiveness

• Messaging

• Fear Appeals

A strategy used that provides the audience with a persuasive message that emphasizes an expert opinion in the advertisement.

• Credibility

• Attractiveness

• Messaging

• Fear Appeals

The cognitive process underlying persuasion that requires effort and information-processing

• Systematic Processing

• Heuristic Processing

The cognitive process underlying persuasion that involves use of mental shortcuts and automatic reactions

• Systematic Processing

• Heuristic Processing