TOURISM MARKETING (CHAPTER 5)

"Refers to a products that is not a physical thing". This is referring to

• Tangible Product

• Intangible Product

"Refers to a tangible goods that can be used repetitively over a long period of time". This is referring to

• Durable Goods

• Non-Durable Goods

_____________ means that the services cannot be stored for later sale or use.

• Intangibility

• Inseparability

• Variability

• Perishability

"Extra products offered to add value to the core product". This is referring to

• Augmented Product

• Supporting Product

• Facilitating Product

• Core Product

'It is the part of the brand that can be spoken". This is referring to

• Branding

• Brand Name

• Brand Mark

• Trade Name

Capital A Berhad (Air Asia) is one of the example of

• Individual Brand Name

• Family Brand Name

• Combined Brand Name

'It is registered and protected brand name, symbol or logo". This is referring to

• Trade Name

• Branding

• Trademark

• Brand Mark

"A brand created, used and owned by an organization of product and service". This is referring to

• Manufacturer Brand

• Private Brand

• Co-Branding

How many types of new product available in the world?

• 5

• 6

• 7

'Existing products that are targeted for new markets or market segments". This is referring to which type of new product?

• New Product Lines

• Additions to Existing Product Lines

• Improvement & Revisions of Existing Products

• Repositioning