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Primary , Secondary and Data

Authored by Richard Evans

Other

9th Grade

Used 8+ times

Primary , Secondary and Data
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9 questions

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1.

MATCH QUESTION

3 mins • 3 pts

Match the following

It is tailored to a company’s specific n

Primary research

a business researching its customers

Secondary research

is research that already exists

Market research

2.

CATEGORIZE QUESTION

5 mins • 10 pts

Organise these options into the right categories

Groups:

(a) Primary Research

,

(b) Secondary Research

Focus Groups

Observations

News articles

Trade Journals

Questionnaires

Competitor Data

Government reports

Reports produced by market research agencies

Interviews

Social Media

3.

DRAG AND DROP QUESTION

5 mins • 5 pts

​ (a)   — a selection of ​ (b)   representing a specific ​ (c)   or target market. For example, when researching ​ (d)   , the sample will likely be representative and made up of young ​ (e)   , not OAPs

Sample
individuals
group
pushchairs
parents

4.

CATEGORIZE QUESTION

5 mins • 8 pts

Organize these options into the right categories

Groups:

(a) QUALITATIVE

,

(b) QUANTITATIVE

Interviews

Trade journals

Government statistics

News articles

Focus groups

Social media

Data from published Market research reports

Questionnaires using closed questions

5.

MULTIPLE CHOICE QUESTION

3 mins • 1 pt

Advantages of Primary Research:

Up to date and new recent information.

Quick and convenient to gather

affordable

widely available

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Advantages of Secondary Research:

Up to date information

Quick and convenient to gather

First hand information

Recent data

7.

DRAG AND DROP QUESTION

3 mins • 4 pts

Questionnaires
​ (a)   are asked ​ (b)   from a ​ (c)   of written questions. It can be done face-to-face, online or via ​ (d)   .

Respondents
questions
post
set

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