A powerful name helps convince consumers to buy a product.
IR1-Reading 2- reading comprehension

Quiz
•
English
•
University
•
Easy
Roberto Truong
Used 1+ times
FREE Resource
8 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
True
False
2.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Early computer buyers chose a brand name that invoked high-tech innovation.
True
False
3.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
The names of domestic cleaning products should sound hard-working.
True
False
4.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Many words have an implicit message as well as an explicit meaning.
True
False
5.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
A survey administered by naming consultants showed that product names spelled with an X are considered innovative.
True
False
6.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
A product name must be changed if the product is exported to other countries.
True
False
7.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
High-income car buyers would be likely to buy a luxury car named Elephant.
True
False
8.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Naming consultants channel possible product names through focus groups drawn from the sector of the population most likely to buy the target product.
True
False
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