Producto
Authored by VIVIANNE ARNEZ ESPINOZA
Other
University
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9 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Es un conjunto de ventajas que contribuyen a satisfacer las necesidades
Marketing
Propuesta de valor
Servicio
Producto
2.
FILL IN THE BLANK QUESTION
1 min • 1 pt
El producto ______ es el centro del producto total
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
El producto se puede clasificar según su tangibilidad en tangibilidad de bienes puros e intangibilidad de servicios puros
Falso
Verdadero
4.
MULTIPLE SELECT QUESTION
45 sec • 1 pt
La marca tiene 2 elementos
Nombre
Patrocinio
Logotipo
Envase
5.
FILL IN THE BLANK QUESTION
1 min • 1 pt
_________ creada por el distribuidor y que este tiene en propiedad
6.
FILL IN THE BLANK QUESTION
1 min • 1 pt
Por envase entendemos el conjunto de ____________ al diseño y producción
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Número de productos dentro de las lineas
Amplitud
Profundidad
Longitud
Consistencia
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