CMM unit 2.4, 2.5, 2.6

What is considered the most fundamental aspect of a promotional setup?

• Choosing the store music

• Designing banners

• Hiring promoters

• Placing orders in the right quantities at the right time

Answer explanation

Product = Quality / Features / Benefits/ Design / Style / Packaging / Service

Price = discounts/payment/credit terms

Why is checking the current stock status vital before ordering?

• To clean the back room.

• To meet the store manager.

• To change the product price.

• To prevent over-stock situations.

Answer explanation

Personal selling: an organisation uses people to sell their product or services with a face-to-face meeting with the customer.

o Seller promote product through their attitude, appearance and specialist product knowledge.

Which factor is taken into account for sales forecasting?

• Price changes.

• Number of promoters.

• Logistics activities.

• Product types.

How is lead time defined in the ordering process?

• The time to sell one item.

• The duration of a promotion.

• The time between order and arrival.

• The time interval between two deliveries.

What must outlet store staff remember about different suppliers?

• The supplier's home address.

• The supplier's company history.

• The colour of the supplier's company logo.

• The supplier's delivery frequencies.

Answer explanation

In a social media setting, a follower refers to a person who subscribes to your account in order to receive your updates.

A retail staff sees the system says 10 units are left, but the shelf is empty. Where should the staff check?

• The sales report.

• The supplier's warehouse.

• The store back room.

• The promotional banner.

Answer explanation

It does not count repeated loops as individual views.

A video view on Instagram is counted when it is watched for 3 seconds or more.

For a Live video, a new view is counted as soon as a new user joins the stream, regardless of how long they spend watching.

A store expects a 20% jump in sales due to a holiday advertisement. This calculation is part of:

• Lead time.

• Sales forecasting.

• Minimum Order Quantity.

• Safety stock.

Answer explanation

For a Live video, a new view is counted as soon as a new user joins the stream, regardless of how long they spend watching.

A supplier only delivers stock every Tuesday. How much stock must be ordered?

• Enough for 1 day.

• Enough for 3 days.

• Enough for 1 week.

• Enough to fill the shelf.

Answer explanation

For an invention to be patentable,
it must satisfy the below conditions:

1) New – not publicly known

2) Inventive step – an improvement, not obvious to someone in the field

3) Industrial application – useful, practical

A highly price-elastic product receives a small promotional price drop. Which order adjustment is most justified?

• Significantly increase stock due to high elasticity.

• Maintain normal order levels due to uncertain outcomes.

• Slightly increase stock to reflect moderate demand.

• Reduce stock because customers dislike price changes.

Answer explanation

Ways to increase sales revenue on social media:

•Drive referrals to your website

•Attract your audience with relevant content

•Collect leads

•Run promotions

•For public relations

A supplier enforces a strict no-return policy. What is the most important ordering implication for the retailer?

• Order based only on promotional calendars.

• Minimise risk by applying stricter stock control.

• Order only when there are no stocks.

• Order larger quantities to avoid price increases.

Answer explanation

Key points to note for social media branding

o Check if the Networks Chosen Support Your Brand Image

o Offer Interesting and Legible Content

o Promote Content with Social Campaigns