SMM Revision Quiz

Product refers to what a business may be offering to sell and it guides business owners to make decisions on products EXCEPT

• product style

• product services

• cost of the product

• design of the product

Answer explanation

Product = Quality / Features / Benefits/ Design / Style / Packaging / Service

Price = discounts/payment/credit terms

Insurance agents who sell policies to clients is a known as a form of

• advertising

• public relations

• personal selling

• direct marketing

Answer explanation

Personal selling: an organisation uses people to sell their product or services with a face-to-face meeting with the customer.

o Seller promote product through their attitude, appearance and specialist product knowledge.

The duration in which sound recordings will be protected for its copyright from the end of the year in which it is first published is

• 15 years

• 25 years

• 50 years

• 70 years

How many different languages does YouTube offers in its videos?

• 56

• 67

• 76

• 86

In a social media setting, a person who subscribes to your account in order to receive your updates is known as a ______________ .

• follower

• sharer

• user

• subscriber

Answer explanation

In a social media setting, a follower refers to a person who subscribes to your account in order to receive your updates.

Which one of the following statements explains how Instagram counts its video views?

• Instagram counts repeated loops as individual views.

• A video view is counted when it is watched for 10 seconds or more.

• "For a Live video, view is not counted when a new user joins the stream mid-way

• To get a more accurate view count of Instagram stories is to subtract the swipe-aways from the impressions.

Answer explanation

It does not count repeated loops as individual views.

A video view on Instagram is counted when it is watched for 3 seconds or more.

For a Live video, a new view is counted as soon as a new user joins the stream, regardless of how long they spend watching.

Sales and Marketing are distinct functions that deal with

• selling

• producing

• advertising

• broadcasting

Answer explanation

For a Live video, a new view is counted as soon as a new user joins the stream, regardless of how long they spend watching.

Which of the following is ONE of the key criteria for
an invention to be patentable?

• Must have clarity

• Ensure popularity

• Budget-friendly to the creator

• Must have an Industrial application

Answer explanation

For an invention to be patentable,
it must satisfy the below conditions:

1) New – not publicly known

2) Inventive step – an improvement, not obvious to someone in the field

3) Industrial application – useful, practical

Running short term promotions on social media helps a business to

• increase sales revenue.

• reach out to a selected group of customers.

• broadcast their latest products and services.

• establish social media authority.

Answer explanation

Ways to increase sales revenue on social media:

•Drive referrals to your website

•Attract your audience with relevant content

•Collect leads

•Run promotions

•For public relations

In social media branding, it is important to

• post all sorts of content at all times

• provide very detailed explanation of each post

• advertise in as many social media platforms as possible

• check if the networks chosen support the company brand image

Answer explanation

Key points to note for social media branding

o Check if the Networks Chosen Support Your Brand Image

o Offer Interesting and Legible Content

o Promote Content with Social Campaigns